A modern uniform for timeless wardrobes
Responsibly designed
mission
Curate a community of modern dressers who honor ethical accessibility and uncompromised quality.
Ethos
Timeless, grounded, and consciously created—dāl is built on regenerative principles that seamlessly weave artistry, fashion, and commerce into a circular, sustainable model.
philosophy
dāl seeks to redefine notions of contemporary luxury, embracing an effortlessly enduring wardrobe with innate understandings of the female form and the everyday values of modern women. Signature, sculptural fabrics and fluid silhouettes shape the dāl muse—one who seeks minimalist staples while remaining a discerning and conscious consumer.
dāl celebrates a harmonious fusion of cultures, effortlessly intertwining the Lebanese heritage of our founder with European influences and stories from the label’s home of Los Angeles. Narratives from these corners of the world converge to form our identity, with the essence of each experience intricately woven into our creations.
Prioritizing exceptional craftsmanship, ethical practices, and thoughtful design over transient trends, dāl champions intentional living, curating items that inspire meaningful moments both within your wardrobe and beyond. We choose to live through small, seasonal capsules rather than collections, aligning with our mission for refined simplicity and mindful routines.
dana mortada
Lebanese-American creative director Dana Mortada founded dāl the label in 2022, infusing over a decade of industry experience with an East Coast-to-Beirut upbringing, heavily influenced by European fashion.
Noting the absence of timeless, sustainable essentials in her everyday wardrobe, Dana felt compelled to develop an LA fashion brand that offered ethereal simplicity, finding warmth and beauty in understated luxury.
Born from personal experiences, cultural influences that cross oceans, and unspoken aspirations, dāl’s ethos is seamlessly threaded into our minimalist womenswear, celebrating the power found within balance, harmony, and comfort.
Conceptualized and created in Southern California, dāl continues to evolve with each passing season, enriching our capsules with a curated selection of elevated staples, coveted for their quality materials, artisanal craftsmanship, and understated details.
An unwavering commitment to innovation and growth has also allowed us to venture into new stylistic realms, offering an exclusive range of tote bags and enduring accessories alongside our modern uniform.
community
dāl is committed to fostering connections that go beyond fashion, striving to build a community devoted to conscious living and timeless craftsmanship. Collaboration, in all forms, drives the evolution of our brand story. We cherish each opportunity to connect, create, and learn together.
The opening of our Orange County showroom provides a physical space for our philosophy to materialize, allowing our community to experience dāl’s capsules tactilely through personal styling appointments with our founder. Our space also hosts an array of workshops, exclusive events, and immersive experiences that embody the essence of dāl’s mission.
Responsible practices for enduring closets
From sourcing and production to distribution, we place the well-being of our planet and its global communities at the core of our artistry, maintaining an unwavering commitment to quality without compromise.
dāl exclusively operates with a minimum order quantity system, abstaining from wasteful bulk order practices and keeping our carbon footprint levels as low as possible. We continuously seek out partnerships with sustainably minded companies, understanding that responsible production is an ongoing journey rather than a destination.
our materials
The fabrics and materials that form dāl’s capsules will always be eco-conscious, ethically sourced, and offer lasting quality in a timeless capsule wardrobe. All textiles are sourced locally to reduce shipping emissions and support our neighboring communities.
dāl proudly uses GOTS-certified dyes and collaborates with a local dye-maker who shares our ongoing dedication to sustainability and mindful production.
Meet the core fabrics that make dāl:
Our manufacturing
dāl partners exclusively with bespoke ateliers from our home city of Los Angeles, ensuring meticulous craftsmanship that aligns with our artistic vision and stringent control over quality and ethics. We prioritize collaboration with local mills that exclude synthetic materials and harmful compounds throughout our manufacturing process.
Every labor practice and wage standard upheld by dāl meets or surpasses contemporary expectations—we believe that environmental stewardship must be intrinsically linked to economic equality.
By forging meaningful partnerships, we amplify voices that align with dāl’s ideology, creating a shared space where creativity thrives and innovation flourishes. Together, we actively work toward a conscious future, rooted in the values of artistry and unwavering respect for the world we inhabit.
Our packaging
dāl’s responsible philosophy encompasses every step of our process, all the way to delivery at your door. Our conscious packaging is formed from FSC-certified materials, along with acid-free, soy-based, and compostable inks.