A Love Letter To Slow Fashion, 2 Years In The Making Celebrating Our Anniversary And Story To Date
Words by Alice Hartwell
July 28th celebrates a significant milestone within the dāl calendar. This anniversary marks two years since our brand was introduced to the world, a journey that started with dreams bigger than ourselves and an unwavering determination to make real change in the name of slow fashion. Within this week’s words, you’ll find an open love letter to you, our community, and all who believe in the collective power of small voices and small brands. The past two years have been highlighted by a wealth of achievements for dāl. We hope you’ll join us in honoring them today.
First, there was Sissy
Cast your mind back to the beginning, our inaugural Capsule, dāl’s introduction to the world. Capsule 1 served as our first exhibition of ethical, contemporary designs, locally crafted to facilitate effortless styling for the modern woman. Its launch also saw the unveiling of our premier muse and collaborative stylist for the collection, Sissy Chacon. Having already paved a defined path of her own in the fashion world, we feel privileged that she lent her boundless creative skills to form the foundation of our own.
dāl reaches fashion’s most coveted pages
Every brand dreams of one day reaching the stylistic heights of editorial pages, never did we imagine seeing our designs grace these publications in just two short years. We achieved our first product feature last year in Harper’s Bazaar, accompanied by a brand spotlight as part of Marie Claire’s small business series. These articles allowed the voice of our label to reach a vast, mainstream audience for the first, and determinably not the last, time.
Seeing us, on you
While seeing our pieces documented in magazines feels like a momentous achievement, nothing makes us prouder than seeing you style our designs. The growth in creator content featuring dāl has flourished since our brand’s launch, and most importantly, it has felt organic and full of creative joy - everything we created our capsules to inspire.
Born in LA, evolving in LA, with love from Lebanon
Since dāl was conceptualized, we have been driven by a partnership with local LA artisans. In recent years, we have found an organic alignment with manufacturers who share our commitment to quality, sustainability, and ethics. It’s taken an element of trial and error, but we’ve finally found a growing team that truly identifies with our brand values, helping us live our conscious mission.
Focusing on small-batch, slow production to ensure minimal environmental impact and superior craftsmanship, our LA-based manufacturers allow us to uphold strict ethical standards and invest in the local community. Though dāl was brought to life on LA soil, our founder, originally from Lebanon, brings a unique blend of inspiration both from her homeland and European influences. This heritage is deeply embedded in our work, adding a distinctive, sentimental touch to our designs.
Browsing dāl rails in person
Originating as an online brand, exploring ways to shop dāl has been a central goal since our inception. These past few years have not only seen the opening of our Orange County showroom, which allows you to book private appointments to browse and style our pieces in person, but we have also proudly begun to expand further afield. You can now shop dāl’s enduring capsules at the
Belmond Hotel, El Encanto Santa Barbara.
