3 Years of dāl -
Reaffirming Our Slow Fashion Ethos
Words by Alice Hartwell
Three years ago this July, dāl the label was borne from a desire to redefine the luxury fashion landscape, offering contemporary women an enduring wardrobe they could rotate through every season—year by year, chapter by chapter. It’s our ethos, and the principles it rests upon, that have propelled us forward, encouraging growth in both quiet and transformative ways.
Today’s letter is an invitation to reconnect with the values and promises that shaped dāl from day one—to extend our heartfelt thanks to you, our community, for your continued support, and to anticipate, with grace and intention, the path that lies ahead.
A commitment to slow fashion, always
For dāl, responsible fashion isn’t just a passing principle or trend—it’s the foundation of our philosophy and the guiding force behind every decision we make. Whether it's in our fabric choices or production methods, though far from perfect, our thoughtful intention ensures every wardrobe essential crafted by our local makers endures well beyond contemporary trend cycles.
Every capsule dāl introduces to the world comes with a purpose, comprised of timeless silhouettes, made using premium, conscious materials, in a production process that values quality over quantity, always. Our goal has been not only to dress women beautifully, but also to respect the world and the communities in which they live.
Designing for every chapter of womanhood
At dāl, we honour the dualities of modern womanhood, designing pieces that adapt, transform, and move with you through life’s many moments. For the mother who begins her day before sunrise, moves through meetings and pauses of strength, and ends it somewhere softly lit with loved ones. True luxury lies, for us, in versatility and wearability, and the beauty that can be found in that balance.
It’s this guiding principle that allows us to create capsules grounded in grace and comfort—pieces treasured for their refreshing simplicity as they move and evolve with you through life.
What does the future hold for dāl?
Our third anniversary feels like a milestone. As a young, independent brand committed to sustainability, we face an ever-evolving landscape of challenges, yet each obstacle only deepens our resilience and fuels our determination to shape dāl into the vision we’ve always dreamed of.
Reflecting on our journey fills us with pride and fuels our excitement for the future: a more deliberate approach to product launches, richer engagement with our community, and an elevated dedication to pioneering conscious craftsmanship.
To our cherished customers and community, both longstanding and new, we extend our deepest gratitude. Your unwavering support has brought us to this moment and will continue to inspire us as we embark on the next chapter. You are an essential part of our story—it’s with you in mind that we write what comes next. Here’s to another three years of growing with intention.
